“V8: Center For Hangover Research”

When V8 tried to break into the crowded hydration aisle, sales stagnated. So we tapped into a secret bit of millennial wisdom – it turns out V8 is a great hangover solution. So on the 10th anniversary of the first Hangover film we partnered with actor (and real doctor) Ken Jeong to develop the Center for Hangover Research. We released Emergency Rehydration Kits on social that were claimed within hours. Requests for product samples on Instagram surpassed historic performance by 5900%